Sitting here, in the humid and humid surroundings of the illy cafe on Victoria Street, Kings Cross, the owner explains that this lack of understanding was also the problem in Australia in the 1950s and 1960s. "They wanted milk drinks, too big. It wasn't like we did in the old country, so we taught Australians about good coffee." Clearly, Australia and New Zealand benefited from the wave of migration from Italy, Yugoslavia and Greece after World War II. Especially the Italians arrived under the force and brought with them the culture of espresso-based coffee. They arrived to find that tea dominated the inn, the second place consumed by instant coffee and essence-based coffee syrups like the Bushells.
In June, Starbucks Australia announced the closure of 2/3 of its Australian stores. Was this the result of economic circumstances in Australia or a testimony that Australians like the culture of freshly roasted coffee that independents have brought to this country for years?

Juan Hernández started his coffee and coffee roaster in the 1970s. At that time, good coffee, fried locally, was really hard to find. He had arrived from Spain and initially worked as a salesman for Nestlé. When he decided to do it alone, everyone told him he would fail as there was no market for locally roasted coffee. On the contrary, he pioneered and created the market in Sydney with clients that include actors, models, business people and even one or two prime ministers. Today, his coffee is still an epicenter of coffee for the city. At any time of the day, the small shop is packed with customers after their dose of caffeine.
On the other side of Surry Hills, the Single Origin Café is full. The clientele here is generally younger than the one seen in Hernandez. Young Sydney professionals who enjoy high quality espresso are produced in Natascha, the espresso machine. The espresso is sweet and chocolate, with a hint of pepper and pine nuts. The place always seems crowded, even if it's only open 5 days a week. The interior space is limited, but there seems to be an endless supply of tables that can be removed and placed along the sidewalk. The hip here is what is reflected in independents throughout the metropolitan area of Australia and New Zealand, the surroundings are not important what counts is the cup. The owners, the barista, the staff are passionate and knowledgeable. This passion is seen in the faces of customers.
No doubt the education provided to Australians by the wave of European immigrants will be difficult to reproduce in Southeast Asia. Coffee is also not necessarily part of the national cultures of countries north of Australia's coasts. For this, the big chains will be happy. The markets in China, Indonesia and India are potential gold mines for coffee. However, chains must lose confidence in independents. L'affare, the headquarters of Wellington NZ
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